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Re:5 things that make your social network monetize like crap by enonko on Thursday September 27, 2007 @12:12AM (#60164)
Either I misunderstand something (which is unlikely in this case), or his formula for CPM is wrong.

Correct: CPM = Clickthrough Rate x Price Per Click x 1000

Example: If you have CTR or 2% and each click generates $0.40, you have CPM of 0.40 x 0.02 x 1000 = $8.

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