5 things that make your social network monetize like crap

Posted by andrew_null on Wednesday September 26, 2007 @02:03PM
from the andrewchen.typepad.com dept.

( 4 comments | 17 points | on HN )

Re:5 things that make your social network monetize like crap by enonko on Thursday September 27, 2007 @12:12AM (#60164)

Either I misunderstand something (which is unlikely in this case), or his formula for CPM is wrong.

Correct: CPM = Clickthrough Rate x Price Per Click x 1000

Example: If you have CTR or 2% and each click generates $0.40, you have CPM of 0.40 x 0.02 x 1000 = $8.

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Re:5 things that make your social network monetize like crap by steve on Wednesday September 26, 2007 @09:15PM (#60095)

> Engagement is inversely correlated with CTRs

Which is exactly why more CPA ad systems are needed. That's the best way I see to allow everyone to get their interests in line.

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Re:5 things that make your social network monetize like crap by joshwa on Wednesday September 26, 2007 @10:41PM (#60125)

Or at least CPC.

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Re:5 things that make your social network monetize like crap by crxnamja on Wednesday September 26, 2007 @02:25PM (#59915)

dude i am rich now!

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