The people who brought their bags off the plane today have their clothes, laptops and passports tonight; they can go to work tomorrow. The people who didn't are locked up in a customs holding cell, wearing the same underwear, for a few days until someone can issue them a passport. They'll never get their bag back and the airline will, after filing dozens of forms, compensate them about $50 for it.
Then some of them will really fight with the lock refusing to leave.
Mitigating against that exact misunderstanding was part of my suggestion - otherwise you could just lock them with no lights/explanation, but then you'd run into the problem you describe.
Edit: I'll add that I was in a retail store (employee) that was evacuated by police, due to an armed gunman. People were still worried about the office chair or shredder that they wanted to buy. An officer had to basically get up on a counter, and hold up his gun and badge and say, "Everyone out! Now!"
On the way out some guy was trying to ask me if we would be open later because he (apparently) really wanted to get this office chair he was looking at.
It's human nature. You have to work with it, not against it.
I suppose the emergency info should mention that anything you absolutely can't leave needs to be kept on your person.
Of course most people will thing "aw it will never happen", but if they hear the same message every time they take off people will probably get in the habit of not leaving their wallets in their luggage.
Passengers exiting with carry-on baggage were the most frequently cited obstruction to evacuation. Twenty-four of the 36 flight attendants who responded listed carry-on baggage as an obstruction. Overall, 37 percent of the passengers indicated that retrieving carry-on baggage slowed the evacuation; however, in five of the evacuations (cases 9, 16, 24, 27, and 32), a majority of passengers believed that the evacuation was slowed by carry-on baggage. Further, 70 passengers and 8 flight attendants reported arguments between passengers and flight attendants regarding luggage.
[...] The Safety Board concludes that passengers’ efforts to evacuate an airplane with their carry-on baggage continue to pose a problem for flight attendants and are a serious risk to a successful evacuation of an airplane. """
http://www.ntsb.gov/doclib/safetystudies/SS0001.pdf (page 66-68)