> Is the problem that it's implicit? Would it make a difference if all page loads went to a landing page that said that said "This page is funded by in-content advertising. If you choose to opt-out of this you are not licensed or permitted to view this content." and required you to click to accept make a difference? Because at that point there IS a contract if you continue, and it's not implicit.

Would you agree, that as long as it is implicit I'm free to filter out ads in any way I like? And use any tools that can do that for me automatically?