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A comment on Why the McWrap Is So Important to McDonald's.

Re:Why the McWrap Is So Important to McDonald's by mikro2nd on Thursday July 04, 2013 @11:07AM (#5990944)
The most telling comment? "[H]is goal is to change people’s perceptions about McDonald’s food not being real"

Not "His goal is to change McDonalds food into something real". Just all about perception/spin.

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Re:Why the McWrap Is So Important to McDonald's by arkitaip on Thursday July 04, 2013 @11:08AM (#5990949)
Well, it is marketing after all...
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Re:Why the McWrap Is So Important to McDonald's by lesslaw on Thursday July 04, 2013 @02:06PM (#5991769)
See also "Healthy looking hair", "Younger looking skin" etc. etc.
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Re:Why the McWrap Is So Important to McDonald's by derleth on Thursday July 04, 2013 @11:15AM (#5990978)
It is real. It may not serve your goals, however.
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