Maybe I'm risking a middlebrow dismissal, but this makes me feel incredibly unhappy. I'm a happy capitalist and see no problem with monetizing Bootstrap, but I think the people who monetize Bootstrap should be the people who make Bootstrap. This seems like an unabashed attempt to milk the subset of people who a) want a website, b) think Bootstrap looks good enough to pay money for, and c) don't know Bootstrap is a thing. (Hint: b) is a lot smaller than you think.)

(Also, having multiple typos on a landing page just makes things worse. If you're going to embark on such a venture, at least do it with gusto. I mean, "hassel", really? And that flowchart?)