I get all that. It's great.
It's a shame that they (and many of their prospective customers) appear to be unaware of the existing liquid feed products.
Eventually they claim they'll tailor the product for each individual. That'll be interesting. Maybe combine it with life planning for exercise and healthier eating? People could wean their selves off junk foods (subbing Soylent for those) and tapering in better food.
I love cooking, I love food, but it does take a lot of my time, of which after sleeping and working I only have 7 hours of the day. Other people can't or don't like cooking - what joy is cooking your own food to someone who burns a bowl of cereal?
And for anyone who simply doesn't care about cooking or food, this could be a huge improvement over eating McDonald's or Lean Cuisine every day. Right now, 'not caring' about what you eat has a huge, negative impact on your health. They're trying to eliminate that.