Lots of people on the planet are still going hungry or even starving and for those people Soylent - provided it's actually cheaper and proven to be safe - could mean having access to regular nutritious meals for the first time in their lives.
Although he's much misunderstood upon the layman as meaning luxurious foods and pleasures, it's understood he really meant to enjoy basic foods (usually grown in the communal garden) amongst friends.
Soylent would be great for many reasons; third world, developing world, a trip to Mars. But I also share the thought that food is a pleasure and I won't want to give that up.
Epicurus, if he were alive today, might be an early adopter of Soylent.
If Soylent plays a part in reducing the hunger in the world, then I am a big fan. I reserve the hypocrisy for me to not be a fan of it in my own diet.
I don't need to have fancy gastronomical adventures three times a day; I imagine that really, without a need for it, it would be an indulgence to be pursued with about the same frequency as sex.
I love cooking, I love food, but it does take a lot of my time, of which after sleeping and working I only have 7 hours of the day. Other people can't or don't like cooking - what joy is cooking your own food to someone who burns a bowl of cereal?
And for anyone who simply doesn't care about cooking or food, this could be a huge improvement over eating McDonald's or Lean Cuisine every day. Right now, 'not caring' about what you eat has a huge, negative impact on your health. They're trying to eliminate that.
It's a shame that they (and many of their prospective customers) appear to be unaware of the existing liquid feed products.
Eventually they claim they'll tailor the product for each individual. That'll be interesting. Maybe combine it with life planning for exercise and healthier eating? People could wean their selves off junk foods (subbing Soylent for those) and tapering in better food.
I am happy to spend a considerable part of my budget to procure groceries that have been grown in a sustainable way and meat from animals that were not industrially produced.
I am also happy to spend considerable time preparing these ingredients into Dishes that are not only nutritious but also a good enjoyment for all senses.
For people that otherwise get their food from budget Walmart microwave dishes or McDonalds and the likes, Soylent might be a good alternative. It is probably easy to add all kinds of spices to create the illusion of variation that is very important for most human taste buds.