Wanting your employer/society to perform better is pretty rational in my book, and could result in personal economic gains in the future. I think you are working with a very narrow definition of "rational" here (earning more money right now).

Here is an analogy: the business has $150k to spend. Would you rather have it spent on a pair of paintings for the meeting room, or in company-wide renovations? I think it's rational to choose the latter, though it doesn't immediately affect your bottom line.