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A comment on Lead Bullets (2011). Parent comment

Re:Lead Bullets (2011) by dredmorbius on Thursday May 30, 2013 @02:00PM (#5794080)
My point is that if you want to start to get traction, B2C isn't a bad place to start. That assumes you can either translate that to revenues, make a B2B pivot, or shim a B2B service in place at a later date.
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Re:Lead Bullets (2011) by orangethirty on Thursday May 30, 2013 @10:22PM (#5796510)
Why would you even target a market you wont profit in? Makes no sense. What Google did is simple: They saw that there is no money in search (ask around), and saw that there was a lot of money in lead generation (advertising). They copied overture, and it grew.
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Re:Lead Bullets (2011) by dredmorbius on Friday May 31, 2013 @12:53AM (#5796925)
Google's advertising business would be nowhere without its dominance in the search market. Google earned the right to dominate in advertising by becoming a compelling search engine. It's a lean-to, with both sides supporting the other. Pull either out, and it falls.

For a lean start-up, building the consumer side makes the case for the business side.

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