News for hackers. Stuff that matters.

A comment on The declining profitability of Google Adwords.

Re:The declining profitability of Google Adwords by beambot on Monday May 27, 2013 @05:29AM (#5774029)
First, this has nothing to do with Google's profitability re:Adwords (the title was a bit misleading).

Rather, it seems like an efficient supply-demand market is converging to a price point that renders his ROI to neutral-or-negative. I guess that indicates that the rest of the world is catching up in SEM... and it's time to search for alternative marketing channels. This should come as no surprise -- golden geese don't live forever.

[ Parent | on HN ]
Re:The declining profitability of Google Adwords by BenoitEssiambre on Monday May 27, 2013 @09:23AM (#5774544)
Exactly, it could actually show an increasing profitability of Adwords overall but skewed towards products that are best suited to this kind of ad thus pricing others out of the system.
[ Parent | on HN ]