Re:Google Checkout will be retired, transition to Google Wallet
by mtgx on Tuesday May 21, 2013 @04:45AM
(#5742505)
They are actually turning back to that. The are at least 5 new different variants coming up of their S4 "flagship": S4 regular, S4 Google Edition, S4 Mini, S4 Active, S4 Zoom, S4 Mega.
And that's just for one "phone brand". Imagine if they do this to every other phone brand of theirs, which are already being called all "Galaxy". Samsung strategy is becoming a mess again. It will work in the short term (a year or so), and then backfire badly.
Re:Google Checkout will be retired, transition to Google Wallet
by nazgulnarsil on Tuesday May 21, 2013 @05:31AM
(#5742639)
Depends. Branding works when you actually manage to maintain quality across a lineup.
Instead of hundreds of phones, they have maybe a dozen now that they actively promote. Right now I can't leave the house without being bombarded by Samsung advertising, they're in some kind of feverish campaign over their new Note phone-tablet-thing.