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Re:Why Don't Startups Get Their Users To Invest In Them? by antoko on Monday May 20, 2013 @09:54AM (#5737698)
Apologies, bad choice of word on my part. I should have said "akin" rather than "related".

The point I was trying to make is that whilst those companies offer a membership incentive structure its not a true co-op and you don't have an ownership stake in the company. You just receive some member benefits like cash back and discount coupons - similar to your credit card company giving you air miles.

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