Re:Why Don't Startups Get Their Users To Invest In Them?
by antoko on Monday May 20, 2013 @09:54AM
(#5737698)
Apologies, bad choice of word on my part. I should have said "akin" rather than "related".
The point I was trying to make is that whilst those companies offer a membership incentive structure its not a true co-op and you don't have an ownership stake in the company. You just receive some member benefits like cash back and discount coupons - similar to your credit card company giving you air miles.
I'm confused. What on earth does being a member of Costco have to do with credit card air miles?