It seems like Sales as a service exists at least with Elastic. Does anyone have experience with how that works as a replacement for a full-time technical sales person?
1) Curves of supply and demand. If your demand outstrips your supply, increase your prices until you lose ~50% of the pitches you go for, on the basis of price alone.
2) Sell. Sell sell sell sell sell. Don't worry about your capacity today. Worry about your capacity tomorrow. Give N month lead times for commencement (people will live with this if they want you badly enough), take a deposit, and use it to hire.
It's a bit of a razor's edge to run, as if you're not careful you'll find yourself under-resourced, delivering late, and fucking your reputation in the behind with a broomhandle. If you are careful, and you model out your resource needs based on past performance, you can anticipate your resource needs to fulfil your demand, and you'll grow like a whale on steroids.
I like obtuse allegories.
There's a few other options, too. There is no zeronary Consultancy#are_we_booked? method. It's ternary: Consultancy#are_we_booked?(price, schedule, scope). For a price you can virtually always take on a new client starting tomorrow. (I mean, you can't physically be on two continents at once, but if you're scheduled in New York one week and a client in Germany wants the same week, if they're willing to pay 5X what New York is, then you call New York and say "Hey guys, have I got a proposition for you: how about we delay this engagement N weeks and in return I'll discount 20% off the invoice.")
You probably retain scheduling flexibility with clients unless they pay extra to get scheduling predictability (p.s. ask Thomas about this in more detail, it's a great hack), so if you're scheduled above 80% and a lucrative gig comes in, you might be able bump everything back N weeks without blowing any windows even without having to renegotiate things, especially if you are capable of hiring and ramping someone in that time. That is, of course, the ultimate consultancy scaling mechanism.
P.S. In parallel with any, all, or none of the above advice, if you find yourself above 80% utilization, raise rates.