As an American who isn't offended in the slightest by swearing, all of this Brit condescension is much more offensive. We get it. You like to think you're so much more sophisticated. Even a slack-jawed blog proves this.

You have to admit that in general Brits are much better than Americans at swearing though. The problem in this case is simply the stylistic choice to rely primarily on "fucking" instead of the usual variety of flowery vituperation.

I'm not sure any of us Brits think our ability to swear is "sophisticated".

It is possible the posting could have been made with humorous intent.

I'm also male, but I know better than to make sweeping generalizations about women, if I ever hope to work with one.

This is the internet. There are Americans here. In fact, most of the sites with these annoying mobile experiences are American companies. Let's assume for a moment that the generalization is accurate... Consider: Successful persuasive writing must be written with a particular audience in mind.

Why would you assume it's supposed to persuade you of anything? Seems more observational to me.

I'm sure there's another joke at the expense of Americans here, but I can't quite figure it out.