Holy shit, you're right! I thought this was a joke at first. Even after jonmrodriguez confirmed it, I thought he was continuing the joke but it's true. They actually say:

"Name.com is a fully accredited ICANN domain name registrar. In addition to great pricing and service, we offer SSL certificates, web hosting, premium and expired domains. Most importantly, we've been giving a $#*! since 2003!"

I still don't think it comes off well but, in that context, I guess it's not as bad as I originally thought. And that's probably why they put it in quotes in the message. It makes more sense now.

Thank you!

Good find, it looks like most people on this thread missed this.