Re:Ask HN: Have you tried Facebook advertising?
by Avalaxy on Friday May 10, 2013 @09:20PM
(#5689395)
What kind of images are good you think? Say I'm promoting my Windows 8 app - would the logo be good? Or rather a screenshot? Or something completely different?
(building a google analytics app btw)
And have you tried other services like adsense? Which one is better?
Ads to Facebook pages work better in my experience. I convert a lot of new fans through Facebook ads.
I'm actually driving a lot of traffic to an external site through Facebook ads. My current CTR is .061% and I'm paying $.44 a click for one particular campaign.
Facebook retargeting is also getting a lot of good buzz, but I have yet to use it.
Personally, I don't think a 12% conversion rate for your completed surveys is bad. Conversation rates have a lot of different variables. Your ad might have set certain expectations that your survey didn't support. Hard to say without knowing specific ad creative and survey topic.