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A comment on Ask HN: Sales book recommendation?. Parent comment

Re:Ask HN: Sales book recommendation? by ericb on Saturday April 18, 2009 @04:07PM (#568673)
If you had to pick just one?
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Re:Ask HN: Sales book recommendation? by melvinram on Sunday April 19, 2009 @12:56AM (#569115)
If I had to pick one, I'd pick SPIN Selling as feverishaaron said. It's a lot more how to and broken down into steps. Selling to VITO is also step by step, but SPIN Selling approach makes more sense to me.
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Re:Ask HN: Sales book recommendation? by feverishaaron on Saturday April 18, 2009 @05:31PM (#568764)
I would pick SPIN selling from this list, especially if you are selling custom work in an enterprise software market.
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