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A comment on Ask HN: Sales book recommendation?.

Re:Ask HN: Sales book recommendation? by melvinram on Saturday April 18, 2009 @02:35PM (#568573)
* SPIN Selling by Rackman

* The Sales Bible by Gitomer

* Selling to VITO by Parinello

* Lead Generation for the Complex Sale by Brian Carroll

* http://www.marketingsherpa.com/

* http://blog.startwithalead.com/weblog/

* http://www.linkedin.com/groups?home=&gid=35771&trk=a... This one is a linekdin group that sends out a good email news letter

[ Parent | on HN ]
Re:Ask HN: Sales book recommendation? by ericb on Saturday April 18, 2009 @04:07PM (#568673)
If you had to pick just one?
[ Parent | on HN ]
Re:Ask HN: Sales book recommendation? by melvinram on Sunday April 19, 2009 @12:56AM (#569115)
If I had to pick one, I'd pick SPIN Selling as feverishaaron said. It's a lot more how to and broken down into steps. Selling to VITO is also step by step, but SPIN Selling approach makes more sense to me.
[ Parent | on HN ]
Re:Ask HN: Sales book recommendation? by feverishaaron on Saturday April 18, 2009 @05:31PM (#568764)
I would pick SPIN selling from this list, especially if you are selling custom work in an enterprise software market.
[ Parent | on HN ]