Why Customers Overlook Your Startup (Even When You’re Doing the Right Stuff)

Re:Why Customers Overlook Your Startup (Even When You’re Doi... by toumhi on Tuesday May 07, 2013 @09:42AM (#5668051)

Good article, which is more for the case when you know your customers and when your sales process already kinda works (although not optimally).

For most startups though, the problem is that they don't know their customers, have an imaginary idea of what customers might need and create a product based on guesses.

Customer development (or other methods such as compiling/filtering data from forums/blogs) helps with figuring those and create powerful value propositions.

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Re:Why Customers Overlook Your Startup (Even When You’re Doi... by BCharlie on Tuesday May 07, 2013 @09:46AM (#5668071)

No argument from me there - that is definitely the number one problem. In the future, I'll be tackling some of those topics on how to know your customer, since it is so critically important to business success. It's harder to fix existing sites if they haven't done that legwork up front :)

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