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A comment on Ask HN: Startup PR - How could they get so many coverages?. Parent comment

Re:Ask HN: Startup PR - How could they get so many coverages? by Alex3917 on Monday April 13, 2009 @09:51AM (#559776)
"This is what PR people do. Journalists are different, have different taste, and find different things interesting."

You might experiment with PR Matchpoint to find journalists who have written on similar topics in the past. The site lets you cut and paste in either your entire press release, or else your website copy, or your keywords. It will then return a list of journalists who have written on similar themes.

These guys presented at NY Tech last week. According to them, there isn't really any other way to do what they do because all of the other databases of journalists are sorted based on beat or a few keywords, but not the actual text of what the journalists are writing. I haven't actually tried the site myself yet, but I probably will fairly shortly.

http://www.prmatchpoint.com/

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Re:Ask HN: Startup PR - How could they get so many coverages? by raffi on Monday April 13, 2009 @11:18AM (#559865)
This makes me feel better (or not): I wrote a prototype of a similar system for social media sites. The idea was to collect a database of content submitted to different sites and use Pearson's correlation coefficient to compare a submitted press release to content on these sites. My goal, help people find the right place to submit to. The technology worked but I didn't pique any interest so I let it go.
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