But how much market is that? 5% won't facilitate the network scale they need to encourage developers to focus on their app ecosystem. And as the iPod sales continue to evaporate, Apple will lose its music dominance to the smart phone market (which would remove another key moat in their overall ecosystem).
The question in my opinion is, how much of the smart phone market can Apple retain. If it's 5%, they're screwed. If it's 15%, I think that would work.
Again BMW is more profitable than Toyota. And Porsche is more profitable than BMW. Porsche makes on average $20k on each and every car sake they make in Europe. GM in Europe has a loss of nearly $2k on each car they sell. You tell me GM business model is somehow better? S3 is a commodity compared to iPhone and that's Samsung's problem not Apple's.
Somehow, the answer is obvious to me. Continue making superior products. Apple creates expensive better desktops and laptops than Win/Linux/Lenovo/Samsung that do it at very low cost. That's how it won that market. That's how it's going to win smartphones/tablets. I switched from iPhone4s to Galaxt S3. Can't wait to switch back. If I can compare the experience to anything it would have to be akin to switching from Mac OS X back to Windows Vista/7/8/whatever. After 4 years of using iPhone I wanted a change. Now I just want a smartphone that doesn't suck. And it's not only me. People will keep buying BMWs even though there are cheap/better alternatives like Toyota. Once you got spoiled by BMW handling or iPhone user interface, you won't simply go back. Unless you're tired of buying product from the same brand all the time, so you will switch, get disappointed (like me!) and then switch back again. Look at S4 sales and reviews. People just wanted the change and Samsung did a great job with marketing S3 and got lucky with timing too. At that point last year people were just tired of iPhone, they wanted something new. They got it. They discovered it sucks. And big news for you - they will go back to Apple. There is now way in the world I'm going to purchase an Android device in the near future. And there is no way I'm going back to Toyota.