Role models exist for a reason, and that is that we can do our best to be like them. It's not like we're arbitrarily judging character just for the hell of it. I know that I would like a role model that could show how to be a good person and do well in life. The trouble is, exactly as it says in the article, people look up to Steve Jobs and act like dicks because he did the same as was successful. And that doesn't work. And those people will probably never see their dreams through because they have Mr. Jobs, or Thomas Edison, or whoever else as a role model. So it is very important.