You should do because it's great:

* No queues at the bar

* lots of unique characters - many of whole will still be sober enough to pass their worldly insight onto you

* public transport will still be running by the time you stumble out of the pub again.

> public transport will still be running by the time you stumble out of the pub again.

I always count myself fortunate to live in a city where public transport runs 24/7. The biggest challenge is staying awake long enough to get on the train, and then not sleeping past my stop and ending up in the Bronx.

> public transport will still be running by the time you stumble out of the pub again.

Not in Boston. But then again, today isn't a bad day to just stay in the pub.

So, start early.

If you disrespect the beer o'clock, the beer fairy won't visit you anymore.

It's illegal to sell alcohol before 10am over here (UK).

So for many, 10am is most definitely the time for a beer. :P

Edit: okay, so off-licenced retailers specifically, child commenter - it just doesn't quite have the same ring to it (and off-licence probably isn't a known term outside the UK)

Not true. We have 24hour pubs.

The timezone support is a bit buggy unfortunately, I'll try and fix it tonight. But I agree with the comments below, it's always Beer O'clock really!

11am for me. Time zone issues?

It's correct for UK time (assuming beer o'clock is 5pm, which it is).

Noon for East Coast USA.

I could see an argument being made for that..