Sorry, didn't mean to jump at it like that. It's just URL-shorteners have been annoying me lately. Just because they're easy to make doesn't mean you should; there is no hack value in them, as nothing new is there to be discovered and no new ground to break; and they have no business value, aside from being, potentially worth BILLIONS as an integral twitter utility for the next generation of enterprise web grids and semantic net appliances ..meh.