I thought that might be brought up when I was writing it, and you're right. Yes people can, but not everyone wants to, of course, and it's a pretty big sell to tell someone "pay $2500/month to live in this small apt to be close to company X" when there's far different options out there: bigger space, less pollution, better schools, cheaper food, perhaps closer to other relatives, etc. So yes, it can be done, but I think many companies are doing themselves a disservice by requiring people to be onsite and live nearby or commute long distances.