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Re:My Startup Failed. Fuck. by danenania on Thursday April 11, 2013 @06:41PM (#5535302)
I think part of the difficulty of knowing when (or when not) to quit is that opportunity lurks even inside failure.

My first startup attempt was a coaching marketplace and community for poker players. My co-founder and I were both successful professional poker players and coaches at the time, but we were young (20ish) and all but clueless about technology. I still think the market opportunity was there, but we hired an agency who outsourced everything, made bad tech choices, took forever, and gave us a fraction of what we originally agreed on. I learned to program myself in order to complete a major component of the site (in flash) which they had just completely botched.

What we ended up with wasn't terrible, but it fell way short of the vision we had, and our marketing efforts fell mostly flat as well. We were able to recruit a few smart people to post and discuss hands here and there, and we wrote a few articles ourselves that showcased the flash hand analysis tool I had built (the best functioning aspect of the site), but we weren't getting any other traffic. There were a few bugs and an assortment of minor ux issues which made the site feel a bit clunky, and people's feedback was pretty unenthusiastic, so all in all we weren't feeling very good about the direction of things. It didn't take very long (maybe six weeks or so) before we threw in the towel.

It wasn't a complete failure--after all, I had learned how to program and discovered that I quite liked it (certainly much more than grinding poker online), and both of us had learned a lot of lessons about business and technology. But there was another lesson that we only discovered with time.

Even after we completely abandoned the site and it went dormant, I would still check google analytics from time to time to see if there was any traffic, and an interesting trend started to emerge: a few of the hand posts and articles we had posted were developing really steady search traffic. One article in particular was generating something like 20 uniques per day.

At that point, we were both just done with the whole endeavor and had no motivation to try to pick it up again, but we realized that if we had kept at it and continued to create more and more quality content, that we probably could have had an seo goldmine on our hands, developed reputations as poker strategy bloggers, and leveraged that into the community we had originally envisioned. Who knows if it would have gone that way, but it seems like there was at least a relatively unobstructed path to success available to us if we had been willing to stick it out and let the long tail kick in.

Re:My Startup Failed. Fuck. by ChuckMcM on Thursday April 11, 2013 @06:49PM (#5535345)
Startups often live on the cusp of 'other people think we should quit but we're not going to!' I appreciated these sorts of posts because they are illustrative. The only thing to be bothered by is if you don't find anything to learn from the experience.
Re:My Startup Failed. Fuck. by thisisrobv on Thursday April 11, 2013 @07:05PM (#5535429)
I feel like this is a point that is often lost. It's why being an entrepreneur is such a huge risk.

You have to be stubborn enough to succeed in a world where the majority of people will tell you you're going to fail, you have to ignore all that.

Often times however, you do fail.

Re:My Startup Failed. Fuck. by Retric on Thursday April 11, 2013 @08:02PM (#5535698)
I think the opposite problem is also worth considering. No matter how bad the idea some people you trust will probably say go for it.
Re:My Startup Failed. Fuck. by thisisrobv on Thursday April 11, 2013 @09:57PM (#5536100)
Good point, it's why it's such a difficult situation to be in. You really do have to block out everyone EXCEPT the customer that's actually using your product.
Re:My Startup Failed. Fuck. by rexreed on Friday April 12, 2013 @10:29AM (#5538656)
Yes, it is definitely a test of resourcefulness to persevere in the face of challenge, but you have to also know when you're doing the wrong thing or going down the right path. Persevering in the face of clear, direct evidence that what you are doing is not going to pan out is stubbornness. But persevering and LEARNING from what is working when other things are not is a best practice. The key is realizing when something is not working and then iterating to find the success. Or knowing that perhaps what you are doing will work, but the timing or market circumstances are not optimal, and then just biding your time until the market changes. This is not as obvious as one might think.
Re:My Startup Failed. Fuck. by cybernomad99 on Sunday April 14, 2013 @11:07PM (#5549515)
That is what great minds of business say about pivoting, especially in the early stage of business. Google didn't get into the ad selling business until they aquired AdSense. Now if I only can pivot some of my own ventures...
Re:My Startup Failed. Fuck. by kamaal on Friday April 12, 2013 @12:13AM (#5536581)
Life is difficult. Not just start ups.

Almost anything worth doing is difficult and to an extent risky. You are likely to fail both wasting time, money and other resources. But you are also likely to win big.

Anything that is easy is either already solved, or leads to mediocrity or pays too less.

To succeed at your goal you either need to get lucky or simply persist until you get there. Some can, many can't. Some just get lucky.

Re:My Startup Failed. Fuck. by coldtea on Thursday April 11, 2013 @08:14PM (#5535745)
>I think part of the difficulty of knowing when (or when not) to quit is that opportunity lurks even inside failure.

No, it does not. Since, statistically, most startups fail, it's is mathematically sound to assume that mostly failure lurks inside failure.

At some point you have to stop and do something else. Even if you've lost money and time, it's wiser to quit and do other stuff, than continue to losing money and time in the same endless sink.

Re:My Startup Failed. Fuck. by dolphenstein on Thursday April 11, 2013 @08:25PM (#5535788)
Cool to hear! I've just built a simple HTML5 web based poker HUD. I'd love to pick your brain what you think I should do with it!
Re:My Startup Failed. Fuck. by danenania on Friday April 12, 2013 @02:43AM (#5536997)
Sure thing... I haven't been involved with poker for several years, but I'd be happy to take a look and talk it over--email is in my profile.
Re:My Startup Failed. Fuck. by Stark2 on Friday April 12, 2013 @12:10AM (#5536568)
I bought into a couple poker training sites. What killed a lot of that business was Poker Black Friday, I'd guess most the income for these sites was coming from US players, and that dried up immediately. There might be another opportunity coming up though. I can hardly wait to play when on-line poker starts up again in the US.