That wasn't my point exactly. What I meant by fair price was a price that would be somehow accommodated to a market. If someone makes $20 a day, you can't expect him to pay $40 for a game (or $5 for a 30min TV show). And sellers won't risk setting a lower price for certain market ...even if it meant bigger income in the end. It's a risky business since Internet is a global market by default.. whatever content providers try to do about it.