Re:Social Login and Social Plugins Increase Page Views, Time...
by PleasePlease on Thursday March 21, 2013 @11:34AM
(#5415763)
They work for us so far for users' engagement to register. 96% of registration done through social APIs.
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Re:Social Login and Social Plugins Increase Page Views, Time...
by iaskwhy on Thursday March 21, 2013 @11:46AM
(#5415879)
Any idea why? Could it be a design "issue"?
Re:Social Login and Social Plugins Increase Page Views, Time...
by papsosouid on Thursday March 21, 2013 @12:06PM
(#5416060)
That is massively out of proportion with everyone else. I suggest you look into what you broke on your normal registration process.
Re:Social Login and Social Plugins Increase Page Views, Time...
by nasalgoat on Thursday March 21, 2013 @04:46PM
(#5418855)
It really depends on the application. For a casual use app, the social logins are the smallest barrier to entry for the type of user they are targeted at.
Any "friction", like having to enter a username, email and password is three more steps than a social login requires, costing these casual users.
So, I can believe it is highly effective for specific applications.
Re:Social Login and Social Plugins Increase Page Views, Time...
by papsosouid on Thursday March 21, 2013 @04:50PM
(#5418879)
That's a lovely theory and all, but literally nothing has a ratio of social:real registration anywhere approaching 24:1. Those casual use apps you are talking about get 70% social if they have really bad registration processes. Under 50% if they have decent registration.