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A comment on Social Login and Social Plugins Increase Page Views, Time Spent On Site. Parent comment

Re:Social Login and Social Plugins Increase Page Views, Time... by nasalgoat on Thursday March 21, 2013 @04:46PM (#5418855)
It really depends on the application. For a casual use app, the social logins are the smallest barrier to entry for the type of user they are targeted at.

Any "friction", like having to enter a username, email and password is three more steps than a social login requires, costing these casual users.

So, I can believe it is highly effective for specific applications.

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Re:Social Login and Social Plugins Increase Page Views, Time... by papsosouid on Thursday March 21, 2013 @04:50PM (#5418879)
That's a lovely theory and all, but literally nothing has a ratio of social:real registration anywhere approaching 24:1. Those casual use apps you are talking about get 70% social if they have really bad registration processes. Under 50% if they have decent registration.
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