I don't buy it.

They state:

> Thanks for the heads up on this issue. The letter that was posted next to the review on DigitalRev was not sent in response to the review. Obviously, we welcome editorial reviews of our products. This letter was sent because DigitalRev is not an authorized reseller of GoPro products and they were using images and had incorrect branding and representation of our product in their online commerce store.

Original letter contains:

> Accordingly, we hereby demand that Softlayer.com immediately remove or disable access to the Infringing Material at:

> http://www.digitalrev.com/article/gopro-hero-3-vs-sony/Njk3M...

The guys on a few cycling forums aren't buying it either. This will hurt GoPro if they don't deal with it swiftly and in a positive way.

I believe it depending on the images used in the article. Everything I know about GoPro leads me to believe that they are just as controlling about their marketing as Red Bull is.

That or their lawyers got bored and said... who can we fuck. The communication failure was between the PR team and the lawyer team.

"But our letter did not clearly communicate this and that is something we will correct."

They should probably work on being super duper extra clear on legal notices sent to hosting providers that take down content.

Wow, that's a really mealymouthed response, isn't it?