In Tucson, there are multiple theatres (art houses, mostly) that do this. They usually get a good showing. (I remember a midnight showing of beatlejuice that was great fun. In fact, a large group of us sat on the floor before and played duck duck goose...)

There you go. The business model sells itself purely on the idea but for the doubters in the audience there's practical proof to be found.

As I said in the article, art houses are exempt from the 'WTF is wrong with you???!???' nature of the rant. They pull creative stunts all the time. Probably because those aren't run by an oligargic chain of idiots.

In Oakland there is one also, called the Parkway and they go one step further in the comfort area, they serve real food.

I agree! I have favorite films that I have never seen shown in a movie theather and would pay a large but reasonable amount for the experience.

Who wouldn't?

Showing old films in cinemas tends not to work well. The hire of the reel is cheaper but an old film draws a smaller crowd. The cinema still has to allocate a normal sized screen to it (150-400 seats) which it could be filling with this weeks new releases instead. This may work however in combination with smaller capacity screens instead (20-50). The exception is when sequels are released. Showing spiderman 1&2 the day before 3 was released made some tidy profits

It's all about the smaller screen sizes with this business model. Let people choose what films they want at what time, let other people buy tickets, serve beer, etc.

Then again.. that's what you do with netflix.

I suppose the best way to differentiate from home is either far superior quality/comfort or to build a community around your cinema, like the Watershed [http://www.watershed.co.uk/].