Discovered: Botnet Costing Display Advertisers over $6,000,000 per Month

Re:Discovered: Botnet Costing Display Advertisers over $6,00... by guelo on Tuesday March 19, 2013 @01:02PM (#5402106)

That's not how it works. Typically you have a referer ID in the URL which tracks the source.

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Re:Discovered: Botnet Costing Display Advertisers over $6,00... by lutusp on Wednesday March 20, 2013 @04:42AM (#5406174)

Not when a customer walks in off the street. My point is that online tracking seems necessary to evaluate the effectiveness of advertising. If we remove tracking, which many people advocate, we're reduced to older methods to evaluate advertising.

And believe me, i'm not arguing in favor of tracking -- only presenting the most often heard argument.

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