Hey, great work. We're adding panoramas at http://cheergram.com very soon. I like the niche printing business and I think there's definitely demand.

3 Things:

My biggest issue with the site is that you don't show the final product anywhere. It should really be the hero of your home page (where that little dude with the chalkboard is). Even if you don't have one printed yet, make a fake print+frame in Photoshop (not hard) and throw it on an istock living room image [1].

Second, your "Buy Now" button should be other places besides the top-right corner. Took me a while to find it. Look at our site or others that sell just 1 thing. You need a big CTA button middle-left. A/B Test it for sure.

Third, consider offering a frame as an add-on. I don't think you can walk in to Target and get a frame that fits an 8x36 print and most people won't go through the additional step of finding one or having it made. You want repeat customers and the best way to get them is to make sure they use/see the product the first time they buy. At the very least, tell them where they can find frames to fit your prints and put that on your site and email receipts.

That's all I got for now. Good job.

[1] http://www.istockphoto.com/search/text/blank%20living%20room...

Congrats, and I'll add one nitty comment. I think the main email address should be "help@" or "support@". I get that you are trying to be whimsical with the "hi@", but I think you should stick to using your site design as your branding tool and keep the email address standard -- it just threw me a little.

On Pantastic, I can click on 'Pay Now' without filling out any of my contact information, or uploading an image. You (Pantastic) may want to validate all that before sending the user to the payment page to avoid headaches later on.

Hey, one advise for you at Cheergram. It would be great to be able to pick pictures from other users than myself. I want to make a print with both my photos and my girlfriend's mixed together but couldn't.

Thanks, it's good to know people want that.

We have that feature ready to go but I'm trying to clear some legal/copyright questions first. For most people who want to just combine their images with friends/family, it's fine. But there are people on Instagram who wouldn't want me making money from their images being hung on other people's walls.

Thanks for the feedback! I really appreciate it!

Your site makes it look like you keep your Epson printer[1] at Magnolia Editions' studio[2,3] in Oakland, CA.

That's a long way from St. Louis, and a long way from your basement.

1. Your pic: http://i.imgur.com/Ub3FVCy.jpg

2. Studio: http://www.magnoliaeditions.com/exhibitions/magnolia-edition...

3. Same pic: http://www.artltdmag.com/index.php?subaction=showfull&id...;

I hope Pantastic licensed that photo from Magnolia Editions.

Photographers don't take to kindly to companies using their work without permission.

This makes me re-evaluate the whole website. I was impressed at first, but now it seems to be tall talk from a guy with a printer in his basement.

To Pantastic: Without credibility, you have nothing. Be honest in your product description.

This was a big mistake on my part, and I'd like to thank you for pointing out how stupid it was for me to do such a thing. I have now replaced that entire section. I am very sorry for anyone I may have offended by doing such a thing.

The photo of the "studio" at the bottom looks like a large industrial space, not the "founder's basement". If that's not really a picture of this company, it's a bit misleading to have it on the web site.

Also, a single-person operation isn't usually called a "team". And while it's impressive that a college student can run a successful business, it's possible that emphasizing this on the web site might scare away potential customers who are businesses with deadlines to meet. Why limit your market unnecessarily?

And, it looks like you Really Like Chuck Close.

I think that is one of the Pace Prints workshops where a number of Chuck Close works were made. Check out this time-lapse video of one of his pulp pieces: http://www.youtube.com/watch?v=_9R7BzJMxfs

Great start here, I like what you've done.

Some feedback for improvement:

1) I would break the page up into multiple pages. Keep the homepage simple and let the user click ancillary links if they need to.

2) It says the printing is done in the founders basement, but shows a picture of a printing warehouse. Is your basement a printing warehouse? Honestly not sure here.

3) The textures are distracting, I'd tone them down.

4) A blurred picture of the Golden Gate Bridge is cliche, I'd try something else.

5) The 'What is Pantastic' doesn't really say anything. Statements like "Delivered to your doorstep" (assumed), and #1 quality around (a relative statement with no comparison) don't progress the sale.

I second the textures. I think the single page is fine though.

The FAQs are hard to read because the line height is the same for everything.

Agree with another comment that says the end product needs to be shown. I don't care how you create the product or what printer you use, just that the end product looks great.

Great idea and good luck.

Thanks for the feedback!

The actual page has several conspicuous issues. First, the typeface is consistently too thin. You really ought to be using more robust type weights. Second, there are too many textures that are too profligate. They distract from the actual content and the variations in texture from block to block create a somewhat grating reading experience. Moreover, the texture feels sort of perfunctory: it seems as though you just pulled five gaudy textures from Subtle Patterns.

The actual idea is novel, but I'm not sure how large the demand will be: panorama software (especially on mobile phones) tends to be inconsistant and produces rendering errors, and most everything my iPhone produces isn't fit for large-format display. Moreover, the price is somewhat high. I acknowledge that printing large images is expensive, but this is a non-essential service and is somewhat of a gimmick. It will be hard to convince prospective customers to drop $25 on something like this.

However, the idea is novel and the name is great.

I put two together in photoshop and print them at Costco. The Fuji crystal archive paper is fantastic and works out at $4.50 each panorama. They are also more durable, more archival and have the best color matching due to the profiles being downloadable.

Amazing: a landing page full of information but not one single picture of the final product.

1) I'm in the UK and can't view the video.

2) Do you ship internationally? You should answer this in the FAQ.

3) Show me an example of the finished product.

I don't get people asking to see an example of the finished product? What do you hope to see? It will look like your panoramic photo, obviously. How would showing a photo of a photo print be any use?

Same problem (1) in Argentina.

It took a while to find the price. You should probably make it stand out more so people feel more comfortable when they click "Buy Now"

Interesting concept, unfortunate design.. Sorry. In this day and age of web design, you need to be at a different level than this.

Really that's it? You just say it sucks but can't offer anything substantive or actionable or even remotely helpful?

Yes in fact that is the only thing I have to say. While the concept is interesting, the lack of well done design detracts me from the page and service, leaving me uninterested. You can't tell someone how to design well, its not one specific thing that needs to be changed.

Yes, if only craigslist had better design, then maybe people would use it...

Craigslist's elegance exists in it's utter simplicity. This site does not attempt to be visually simple; it intends to be conspicuous and eye-catching, and does so in a way that might come off as annoying or excessive.

Looks nice but uh oh it's sloooow. You probably want to hook into a CDN if you stay on the frontpage for more than a few minutes.

Looks great! One thing I did notice is the background image (http://www.pantastic.co/ggb.png) loads really slow for me and the design feels a little broken without it. Overall love the look though :)

Nice looking site overall.

As others have mentioned - image optimization will help you a lot. Taking a look at firebug Net profiling, the homepage footprint weighs in at 2MB. 500K is your "studio" image, followed by the bridge bg photo at 370K.

So just optimizing these 2 images will reduce your bandwidth by around 660K or 33%. I'm guessing you can do both in 210K (150K bridge, 60K studio = 210K) possibly better.

EDIT: decided to actually fix it instead of just talking about it.

https://dl.dropbox.com/u/6653594/pantastic-there-i-fixed-it....

studio.jpg photoshop jpg 70 quality ggb.jpg photoshop jpg 80 quality

old: 494k + 369k = 863k new: 64k + 1k + 70k = 135k

savings = 728K or 36% of your total homepage footprint.

Save more by splitting all your polaroid shadows to png, and the photos to jpg 60-80 quality.

Requires html/css change to layout studio image as 2 images stacked on top (separate shadow png)

thanks so much! I didn't realize load time would be such a problem

I will second that. when the drop shadow font loaded on top of white I thought to myself, "the HN design geeks are going to slay this."

I am sure it didn't help that we were all hammering the site.

Very true. It's not really a fair time to judge performance. It would probably be a good idea to set a dark background colour in that area while the image is loading.

Granted it's a massive png, should be a jpg with 50-80% quality, especially given it's already blurred.

Good product. Has potential in the right markets. This is something I've touched before, and it makes a fair amount of money. Which market are you aiming for?

Also, publish an API for this. You can get a lot of business with a photo printing API. Don't ask how I know... ;)

Thanks! I'm going for the mass consumer market. I think this product will definitely be aimed best at the young professional who wants to decorate a living space and who is somewhat tech-savvy. What markets did you have success with out of curiosity?

Also I have no clue how to do an api lol

Drew, Good job with launching this. I'm curious to know how you are printing this - Do you have access to an existing printer (that's shown in the image), or did you actually build up those facilities yourself?

Thanks for the kind words. I have set up a studio with a high-quality Epson printer with panorama-printing capabilities. If you want to know more details, shoot me an email.

What you need to do is get in touch with wedding and special events people. Also what kind of proter do oh have? Mine was a prototype shitty photo printer from Walmart.

You are selling. Pricing should be the biggest thing someone wants to look at. I had to revisit the page to find it at the very bottom in FAQ. For a second I thought I had to register my name, email and photo to get the pricing. Definitely something you don't want a user to think.

All in all, like the images and like the fact that you show how it all really works down to the printer and toner.

There is a price for it right at the top. Granted, the page took ages to load (could just be the HN load though).

A lot of people are complaining about the speed of the site.

They'd be complaining less if they could read the texts before the images were loaded.

A simple way to do this, is to give the areas containing background-images a background-color that's close to the color of the image. This way, if there's text on top (white text for example) it'll be readable BEFORE the image loads.

They'll notice the wait time less.

Great idea! One suggestion in terms of design--the FAQs are difficult to quickly scan/read because the line heights are the same for questions and answers. Consider adding additional spacing between Q/A groups for better hinting at where an answer ends and a question begins. Great idea though, and best of luck!

Clean. Very clean and easy.

Quick Bug: (Chrome on OS X, haven't checked elsewhere)for your modal (specifically modal.fade.in in bootstrap.css line 5004) you have "top:50%", which causes the very top of the modal to be cut off. Simply bumping it to 60% fixed it. Don't know if anybody else is having this same problem.

Best of luck to you!

The "What is Pantastic?" section doesn't really answer the question. Those three points could be applied to almost any decorative item sold online; they don't tell me that you print panoramas that I upload.

I'd also really like some pictures of the finished product.

Congratulations. The photo of your physical printing space is a big plus, it shows that you're for real. You could look for ways to highlight that more, and have real people with the final printed product to show its scale and quality.

Awesome idea! Maybe have a section on your site to show some of your printed canvas?

Hey great job,

the images load quite slowly, so I'd compress them, but it looks great nevertheless!

"The uploader did not make this video available in your country" - Way to go!

what country? It was a video from CNET...

Not available in Canada at least...

Working in canada for me

Not working in Canada for me :|

I'm from the Netherlands, same message.

does not play here in Brazil either...

Chile as well

Awesome. I see you're from Houston, which makes me smile. In a world of high speed Internet and amazing cloud options, it's funny that there's a handful of "startup epicenters".

There's nothing wrong with being the only employee - if it's just you, say so. Talking in the third person and using 'us' and 'we' is irritating.

Irritating to you - reassuring to his/her actual target demographic.

Looks great! A little issue with the menu hovering over other text when zoomed @ around 200%. Nicely done though.

Congratulations, looks nice! :)

P.S.On a completely unrelated note.. Is Mr. David Veselka Lithuanian?

Thanks! haha I'm actually not sure

I spot Comic Sans (probably a fallback font for @font-face styling?)

I like that you have a picture of your studio. great work my man.

Why would you not make this video viewable outside of US?

tsk tsk...

I think the video is from elsewhere.

The body text font looks really bad in Chrome.

really? what does it look like? I'm using chrome and I thought it was rendering ok..

Chrome on Windows looks janky: http://tinypic.com/view.php?pic=e7y05l&s=6

thanks hvs, I'll look into it

Thanks for blocking the video on my zone ...

optimize your background images