Even though it's a technical project, explained well and with patience even the most non-technical person could wrap their head around it and develop a plan to get it to market.

Being both a dev and a marketer, I've found there are two, entirely separate brainstorming mindsets: product design and development, and product marketing and execution. It is incredibly taxing and inefficient to frequently switch between these two mindsets, which is why I believe most developed companies evolve into having two distinct departments: product development and product marketing. I'm working on my own startup now in RoR doing exactly this (i.e. trying to switch between the two roles frequently) with much frustration. Luckily I have a great business partner that is entirely focused on strategy that can knock some sense into me when I become too bogged down in the development/coding thought pattern.

Going to a business school with essentially zero CS majors, I personally know a dozen people that would be interested in jumping in on a project like this, not even for the lucrative rewards of success but the experience of working on such a project and jumping into the tech world.

Just some thoughts...

[1]: Most recent example I've stumbled upon: "No marketers/MBAs/designers/unicorns/whatever." Source: http://hackerho.us/