Ha! Don't get me started on that.
While social media does help with hype and reach, most trucks nowadays are figuring out that a good location will trump a tweet 9x out of 10. Some seem to think that tweeting out a special is enough (because its all they've heard about), and fail to realize that SM is just one part of a comprehensive marketing plan.
It seems like there's an opportunity for someone to package technology for this audience in an easy-to-use way. I forget were, although I saw it somewhere, that someone packaged an ipad, a sqaure, and a receipt printer together as a bundle, I think that may work here as well.
Re:Food Truck Economics
by BHSPitMonkey on Thursday March 14, 2013 @11:45PM
(#5379130)
"I saw it somewhere, that someone packaged an ipad, a sqaure, and a receipt printer together as a bundle"
That someone was Square.
Specifically: https://squareup.com/register/hardware/shop
Re:Food Truck Economics
by foodtruckfiesta on Thursday March 14, 2013 @08:39PM
(#5378563)
Except for food supplies and truck maintenance, you would be lucky to get the average food truck operator to spend money on anything else.
Most new food truck operators I meet have just bought their first iPhone and are "still trying to figure out this tweetering thing." A lot of techies grossly overestimate the technical capabilities of food truck operators, not to mention performing the due diligence that you mentioned.