While I don't have the math credentials to match Hinton I think as more 'normal' folks like me get into the game there will also be some interesting things going on. We are trying some interesting things that seem very promising, and I'm sure there are lots of other folks beginning to play with these things that will have some interesting ideas and approaches as well.
So I personally think this is super exciting, and while it might not be applicable for every problem Deep Learning will definitely have a big impact.
And before 1980s style neural networks there were 1950s perceptrons. That was a much bigger mess, it took more than ten years for someone to point out how 'dumb' perceptrons were (they couldn't even model an XOR), which led to a collapse in AI funding that lasted more than 25 years.
You would think that since it already happened with neural networks before it would be less likely to happen again. However it may be that the same factors that lead to the last cycle are still in operation and it is actually more like to happen again. Something like the reasons for the seemingly endless series of real estate bubbles.
It must be the association with the human brain that just makes neural networks more exciting than other techniques. But dispite the appeal of imitating nature has this usually been the easiest way to make progress in the past? Seems like it would be harder to achieve both goals at the same time.
So far the results are looking pretty good but it is probably best to keep the hype at a reasonable level unless it is crucial of your business model. ;)