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A comment on Sell it before you build it. Parent comment

Re:Sell it before you build it by wheels on Sunday March 29, 2009 @01:11PM (#537532)
In B2B sales there's also a significant gap between "interest" and "purchase". You have to be able to tell how much one implies the other.
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Re:Sell it before you build it by netsp on Sunday March 29, 2009 @09:32PM (#538068)
I think that in general, these sort of tests need to be seen as early probes, not absolute measures. They might be better in a relative test:

"Should I build this or this?" rather then "Should I build this?"

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