Who cares if the code is clean and the project is successful? TDD may be a useful way to get to clean code for /some/, perhaps /most/. But this is not true of /all/. I'm not arguing against its usefulness for someone like you. That's silly, you obviously value it. I'm arguing against the "moral imperative," which is utter nonsense.
TDD is neither necessary nor sufficient for success, and we should stop pretending that it is. I create a class, it has an interface with a purpose, and I test that interface. I don't write tests first, and I don't have trouble writing tests after I write the code. I organize my thoughts on pen and paper, and use very light documentation to test the size and purpose of my methods. The projects I work on are successful, everyone's happy. This is true of several other programmers I work with on a daily basis, but not all. Several also practice TDD, and it works for them.
I said "It's reasonable for a job to require TDD... because the TDD workflow results in a qualitatively different code base." I chose an artificial example of how workflows change code to make the point obvious, but the real-world effect of TDD is night-and-day obvious in my experience.
I value that difference to the point where TDD skill is a core part of my hiring decisions. I'm okay with you making different choices.
Think of it this way. Imagine two different teams. One team has a workflow that involves carefully considering design possibilities and creating design models on paper, and only writing code after those design models have been iterated and refined for a good month.
Another team dismisses that approach as waste, and instead prides themselves on their ability to ship. They start coding on the very first day. Although they care about design, their emphasis is on shipping code, and they would never waste time on modeling.
These are workflow differences. Will the teams produce different code? Of course! They approach the work differently! That's what workflow differences mean.
TDD is a different workflow that produces different code. That difference matters.
(See also this reply elsewhere in this thread: http://news.ycombinator.com/item?id=5334366 )
Edit: I don't mean to say that TDD will lead to good code. Far from it. TDD done badly leads to some gawdawful messes. But TDD done well does lead to code that is qualitatively different than other workflows done well and that difference--the result of using TDD--is useful to me.