The president is a human starting gun. If Obama made a press release saying "We will fix this," it _instantly_ becomes a major part of the national dialog. Putting out a positive response saying "we support this and want to make it happen" is a weaker form of that. It puts it in articles, newspapers, on the minds of the FCC, the Library of Congress, Representatives and Senators.
Getting legislation changed is (and probably should be) a _huge_ hurdle. Step 1 is to put the problem in front of people that have the power to make changes. This does that in a big way.
The president is a human starting gun. If Obama made a press release saying "We will fix this," it _instantly_ becomes a major part of the national dialog. Putting out a positive response saying "we support this and want to make it happen" is a weaker form of that. It puts it in articles, newspapers, on the minds of the FCC, the Library of Congress, Representatives and Senators.
Getting legislation changed is (and probably should be) a _huge_ hurdle. Step 1 is to put the problem in front of people that have the power to make changes. This does that in a big way.