Email-First Startups

Re:Email-First Startups by jawns on Monday February 25, 2013 @01:23PM (#5280585)

At Correlated (http://www.correlated.org), the daily results email has been a key part of the user experience from day one. In fact, users can take part in the site's main activity -- responding to the daily poll question -- straight from their email. I've found that users tolerate a once-a-day email pretty well, and it's a little more noticeable than just an RSS feed.

That said, here's how I think users respond to daily content delivered via email vs. an RSS feed:

-- A handful of RSS feed updates a day: That's cool.

-- A TON of RSS feed updates a day: Still cool. I'll get to 'em when I get to 'em.

-- A handful of email newsletters a day: That's cool.

-- A TON of email newsletters a day: Not cool, man. If I have time, I'll filter them. Otherwise, time to unsubscribe.

So, yeah, right now, email might be a good medium ... but there is a saturation point.

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Re:Email-First Startups by petercooper on Monday February 25, 2013 @01:36PM (#5280704)

So, yeah, right now, email might be a good medium ... but there is a saturation point.

Long term it'll continue to be too, just as with anything else. There are only so many magazines, newspapers, TV channels, Web sites, foods, restaurants, drinks, etc, that we can cope with/consume each day too, but new ones come along and knock others out of business without breaking the tolerance for the medium (luckily!) :-)

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