I don't know about that. You generally need that brand rescue package when the original meaning of the brand (high quality, best bang for the buck, whatever it was) is gone. Companies that dilute that brand just don't have the marketing muscle to promote that many sub-brands.

Compare this:

* http://us.acer.com/ac/en/US/content/models/notebooks

* http://www.htc.com/us/smartphones/

vs something like this:

* http://www.apple.com/mac/

* http://www.google.com/intl/en/chrome/devices/chromebooks.htm...