Re:What the Maker’s Mark dilution debacle says about corpora...
by IgorPartola on Tuesday February 19, 2013 @09:45AM
(#5244503)
No worries. I wasn't being clear. I wonder why bourbon as a market is so unfriendly to small companies.
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Re:What the Maker’s Mark dilution debacle says about corpora...
by tptacek on Tuesday February 19, 2013 @11:06AM
(#5244976)
Archaic regulations. Takes a long time from start to finish to produce quality bourbon. There are technical reasons (barrel size, surface area to liquid ratios) you might want larger batch sizes. So it's hard to start small. Which is what you have to do, because getting a new liquor product onto store shelves involves tremendous capital outlays.