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A comment on What the Maker’s Mark dilution debacle says about corporate strategy. Parent comment

Re:What the Maker’s Mark dilution debacle says about corpora... by tptacek on Monday February 18, 2013 @06:27PM (#5241538)
Ah, this makes sense (sorry, Igor). It's not just that Makers has a choice between going upmarket or downmarket, but that the upmarket option has a penalty on it.

I'll reiterate though, this is not an uncommon position for a bourbon brand to be in. Bulleit is a Diageo brand; one can only imagine the crap Diageo might want to bundle. Even Sazerac has a bunch of crappy mixers and vodkas in their portfolio.

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Re:What the Maker’s Mark dilution debacle says about corpora... by IgorPartola on Tuesday February 19, 2013 @09:45AM (#5244503)
No worries. I wasn't being clear. I wonder why bourbon as a market is so unfriendly to small companies.
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Re:What the Maker’s Mark dilution debacle says about corpora... by tptacek on Tuesday February 19, 2013 @11:06AM (#5244976)
Archaic regulations. Takes a long time from start to finish to produce quality bourbon. There are technical reasons (barrel size, surface area to liquid ratios) you might want larger batch sizes. So it's hard to start small. Which is what you have to do, because getting a new liquor product onto store shelves involves tremendous capital outlays.
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