What the Maker’s Mark dilution debacle says about corporate strategy

Re:What the Maker’s Mark dilution debacle says about corpora... by tptacek on Monday February 18, 2013 @05:11PM (#5241081)

In the sense that all bourbon distillers control the final ABV of their product (cask-strength bourbons being swung the opposite direction, bottled at undrinkably high ABVs so customers can dilute them to taste), the term "watered down" is both strictly true and not very descriptive.

Lots of bourbon is sold at 80 proof.

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Re:What the Maker’s Mark dilution debacle says about corpora... by nmcfarl on Monday February 18, 2013 @06:00PM (#5241376)

I agree completely with this. As you point out the act is standard - but the outrage is evident in the usage of the phrase "watered down". (And it's been used repeatedly in different places across my news feeds). This means - to me at least - that they've totally lost this PR battle.

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Re:What the Maker’s Mark dilution debacle says about corpora... by mmanfrin on Monday February 18, 2013 @05:57PM (#5241362)

This is not a comparison of Makers Mark vs all other Bourbons, this is a comparison of Makers Mark vs literally* watered down* Makers Mark.

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Re:What the Maker’s Mark dilution debacle says about corpora... by tptacek on Monday February 18, 2013 @06:21PM (#5241509)

All bourbon is "watered down". Literally! It comes out of the barrel at an undrinkable ABV. When you say things like "literally watered down", you sound like that might be news to you.

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