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A comment on What the Maker’s Mark dilution debacle says about corporate strategy. Parent comment

Re:What the Maker’s Mark dilution debacle says about corpora... by IgorPartola on Monday February 18, 2013 @03:37PM (#5240475)
If that's the case, then why did they dilute it state-side? Wouldn't it be more prudent to just dilute it in China and not piss of customers in the US?
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Re:What the Maker’s Mark dilution debacle says about corpora... by philoye on Monday February 18, 2013 @04:16PM (#5240707)
I can't speak to China, but here in Australia they already diluted it to 40%. I'm not sure when it happened, the bottle I have is at least 4 months old.
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Re:What the Maker’s Mark dilution debacle says about corpora... by justin66 on Monday February 18, 2013 @05:36PM (#5241224)
The new, diluted stuff has been spotted on store shelves here in the US as well.
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Re:What the Maker’s Mark dilution debacle says about corpora... by kyllo on Monday February 18, 2013 @08:13PM (#5241988)
To save even more money? I don't know, I'm not saying it was a good idea. But the original reason they gave was growing "international demand" especially in Asia.

Anyway, the news channels are now reporting that they changed their mind and decided not to dilute Maker's after all. Probably because of the bad PR.

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