The “It” Crowd Doesn’t Like Me and I Finally Don’t Care

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by RyanZAG on Sunday February 17, 2013 @02:20PM (#5236316)

I'm in the industry so I get what you're saying here - but I'm pretty sure most VCs and your customers are going to be mighty confused. You should try and simplify a 'what we do' message that is easier to understand.

The first 30 seconds of introduction to your concept is the most important - make sure people can understand it!

[ Parent | on HN ]

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by lancewiggs on Sunday February 17, 2013 @05:58PM (#5237115)

Without looking at the site, here are three potential what we do messages:

"We help businesses make compelling games using their own customer's data"

"We help businesses make personalised games for their customers"

"Personalised games for your customers"

[ Parent | on HN ]

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by iosnoob on Sunday February 17, 2013 @02:38PM (#5236389)

I'm also in the industry and I second this.

Speak plain English and explain in a nustshell what you do for whom.

Investors and brands are busy, make it easy for them.

[ Parent | on HN ]

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by Redoubtable on Sunday February 17, 2013 @02:28PM (#5236343)

Indeed! We've rarely had a confused customer thankfully.

[ Parent | on HN ]

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by pekk on Sunday February 17, 2013 @03:47PM (#5236680)

This is also consistent with confused people not becoming customers.

[ Parent | on HN ]

Re:The “It” Crowd Doesn’t Like Me and I Finally Don’t Care by Redoubtable on Sunday February 17, 2013 @05:21PM (#5236975)

Heh well yes. Logical win :-)

[ Parent | on HN ]