Thirty years back I worked with farmers working with engineers to make sheep shearing robots, they made a couple of generations of actual working robots which are in the agricultural museum not far away from where I am now.

Twenty years back I worked with farmers that were tracking sex with horse sex (race horse stud farms, agistment, et al) - it was a million dollar business with bloodlines, top dollar vets, field certified portable top range medical gear, etc.

At about that time I worked with farmers developing advanced laser systems for micron scale measurements of wool fibres.

And yet, all these farmers were and still are very conservative in very particular ways - the questions they would be asking are what does Farm Logs do that we aren't already doing? (answer: not much, they already track field usage and markets) and (more importantly to them) does it work when the internet isn't working? (answer: it seems to be cloud based so I guess if the signal drops out then so does the software).

Who owns the Farm Logs data? Who has access to the cumulative total data across all farms? How are the profits from granting third parties access to pooled data redistributed?

Just For Reference:

[1] http://www.amazon.com/Robots-Shearing-Sheep-Science-Publicat...

[2] https://www.youtube.com/watch?v=6ZAh2zv7TMM