I don't "work" at a "startup," I founded the business! I designed every last bit. That's all me, baby. True cheer doesn't come from denying reality, it comes from understanding life and laughing at the joke.

In this case, understanding means understanding narcissism and calling it out (cuz it's opaque to just about everyone else).

PS - Does your wife do it while one cutely pigeon-toed stripey-socked foot hangs out and she fawns and coos and pets your virtual image on her iPhone? No? Then sadly it's not a parallel to the video.